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Features and Benefits of MyPracticeBuilder™
Get your CRM activities on the right path with a cost-effective targeted marketing application and a clear migration path to a more advanced solution.
MyPracticeBuilder™ is an easy way for any hospital or health system to leverage progressive marketing techniques like advanced targeting and variable printing (commonly only found in expensive database marketing solutions) with NO technology investment!
The advanced healthcare targeting and dynamic variable printing technologies are a good first step in driving profitable revenue and building long-term relationships with high-value consumers in your market.
Use MyPracticeBuilder™ for all your direct marketing campaigns, and if you are want to move to a more advanced CRM application, nothing you’ve done is lost. All campaign information is transferred seamlessly into CRM Custom and retroactive tracking reports and business intelligence is automatically generated. Build a more profitable business with a cost-effective targeted marketing solution built just for healthcare providers.
Hundreds of campaign themes designed just for the healthcare provider market
By working with a consortium of professional graphic design experts, MyPracticeBuilder™ has built the largest on-demand library of healthcare campaigns available today, including:
- Direct-to-Patient Campaigns (prospective or existing patients)
- Service Line campaigns
- New Movers
- Birthday screening reminders
- Open House / Special Events
- Letterhead (create and mail letters on letterhead after uploading your logo)
- Direct-to-referring physician communications (by specialty)
- New doctor announcements
Dynamic Variable Printing
MyPracticeBuilder™ uses dynamic variable digital printing for high-quality, personalized mailers. Recipient name and appropriate images are all dynamically selected and variably printed to achieve personalization and greater impact. Some pieces even include dynamically printed maps from the recipient’s address directly to your location.
Customized for you
You can upload your logo, create your own unique offers, add your tagline and complete control over copy and messaging. The mailers also have space for location(s), website address and additional information.
An efficient and cost-effective marketing program
All in all, MyPracticeBuilder™ provides a lot of value for very little cost. With MyPracticeBuilder’s™ providing access to healthcare segmentation, dynamic variable printing, hundreds of creative themes, and physician specialty data, healthcare providers of any size can start using laser-guided messages to help grow their business profitably.
