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What People are Saying
“Reach3 offers one of the most unique and innovative products available. It’s one of the best kept secrets in the healthcare industry. My Practice Builder™ was built just for MGMA members to attract the right prospective patients that any medical group needs to grow.”
– Steve Hellebush, Chief Operating Officer, MGMA
“Driving practice growth is the REACH3 sweet spot. They’re analytics have proved to be exceptional – to the point where GE Healthcare has begun using them as a provider of insight into national and local markets. The quality of the databases is without equal.
Here at GE Healthcare, our experiences with customers using this product have been strong. Without exception, each customer whom we interviewed is thrilled with the product, and has seen strong results.”
– Rob Kullis, Marketing Director, GE Healthcare – January 2009
“I love your product. How amazing.”
– Family Practice, CO
“We’ve tried mass advertising, but you end up wasting so much on people that don’t really need your services. To know that our communications are going to people that will value them is great. MyPracticeBuilder™ is a dream come true.”
– Pediatric Practice, GA
“The event was great! We had over 200 people, many new patient leads.
There were many people who brought that new mover postcard with them to the event.”
Used MyPracticeBuilder™ to promote an open-house, where people that recently moved into the area could meet the physicians
– Multi-Specialty Practice, NY
“We’ve been looking to do targeted marketing for a while, but found companies like CPM just too expensive. The free access and complete control over campaign size make MyPracticeBuilder™ the right solution for us.”
– Orthopedics Practice, WI
“A piece of cake to use. On the edge of perfect.”
– Hospital System, NY
“My boss spends 2 days every month working a new mover campaigns, and now I can do it in 10 minutes. I’m a hero!”
– Hospital System, WY
“REACH3’s follow-up and level of customer service is superb and I appreciate the way they become a “partner” in the project.”
– Women’s Health Clinic, CO
Recommended Reading
Fantastic article gives seven rules for a successful direct mail campaign. With these easy-to-understand rules,
this is a must-read for anybody planning a campaign.
http://ezinearticles.com/?Direct-Mail---7-Essential-Elements-of-an-Insanely-Profitable-Campaign&id=3391640
Wall Street Journal Article on the continuing power of personalized direct mail in an increasingly digital world.
http://online.wsj.com/article/SB20001424052748703481004574646904234
860412.html#mod=dist_smartbrief?mod=dist_smartbrief
Chris Bevelo has written a great set of “truths” for healthcare
marketing. It’s worth reading all 5, but be sure to read #1, #2
and #5.
http://www.thinkinterval.com/2008/11/joe-public-doesnt-careabout-
your-hospital/
http://www.thinkinterval.com/2009/01/truth-2-healthcaremarketing-
needs-a-serious-shake-up/
http://www.thinkinterval.com/2009/12/healthcare-marketingmust-
become-less-of-an-art/
For great insights into marketing, check out Seth Godin’s
blog. His daily entries inspire and educate.
http://sethgodin.typepad.com/
Best-selling author Seth Godin talks about the importance of talking to the right people, and not just talk to everybody. The right people are the ones who care about what you are saying, and are therefore much more likely to respond to your communication and to talk about you to their friends.
http://sethgodin.typepad.com/seths_blog/2009/11/everyone-is-clueless.html
Article in the Radiology Business Journal about the emergence of direct-to-patient marketing in healthcare.
http://imagingbiz.com/index.php/articles/view/emergence-of-consumerism-in-imaging/
