Direct mail has been — and will continue to be — a viable, effective marketing tool. Here’s why...
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Direct Mail - 7 Essential Elements of an Insanely Profitable Campaign
If you follow these essential seven steps you will have a profitable campaign.
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Firms Hold Fast to Snail Mail Marketing
Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
The wave of consumerism that will change U.S. business
By Dean Halverson and Wayne Glowac
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