IDEAL Target™

Take the guesswork out of your marketing efforts. Made up
of REACH3’s proprietary healthcare predictive segmentation models—Propensity™, Beehive^®, Condition Forecaster™
and Target Payer™—IDEAL Target™ makes it possible to automatically target patients who will have a positive impact
on your organization’s bottom line.

Propensity™ identifies consumers that are more likely to be at risk for different healthcare services.

Condition Forecaster™ uses prior patient encounter history to score your patients for the likelihood of needing new services.

Beehive^® creates demographic and psychographic profiles to determine your best audience and also helps you tailor messaging and offers directly to them.

Target Payer™ is the industry’s first identifier of consumers who are more likely to be insured and have the right payer types.

When these four powerful models are combined, the right individuals to target are sifted out—helping you spend less, achieve higher response rates and yield higher return on investment (ROI).

Automated Communications (Event Triggers)

Event triggers are communications (sent through any channel) that run automatically based on pre-set business rules in the CRM system. Some common examples:

• Thank you card from the Chief Medical Officer or CEO after a high-value patient uses a strategic service for the first time
• Urgent care offer (with a map and directions to the closest location) sent to a high-value patient who used the ED for a non-emergency visit (identified by certain procedural/diagnosis codes) in the past 30 days
• Invitation for a healthy cooking class sent to all new patients diagnosed with hypertension in the past 30 days

Many communications can be tied to relevant events, making the message more relevant to the consumer. Additionally, event triggers free up your resources since the campaigns run automatically, and maximum limits can be set so that your budget for the programs are not exceeded.

Realtime CRM™

Realtime CRM™ connects your CRM system to other patient and consumer touch points—a call center and/or website—to provide a real-time two-way communication stream to leverage CRM intelligence across all touch points. For instance, when a consumer calls your call center, the Realtime CRM™ application finds information relevant to that consumer (based on profiles set within the CRM system) and delivers instant messages to the call center customer service representative to allow for a more personalized experience. This allows the call center representative to discuss “cross-sell” opportunities such as a local health event based on a service that the caller has a high likelihood of interest in, collect email addresses as a preferred response channel for future fulfillment or to up-sell additional services tied to any current direct marketing initiatives.

Electronic Communications

REACH3 understands the value of leveraging the Internet as a 2-way communication vehicle. Our integrated solutions allow our clients to execute html-style email communications in a matter of minutes. We have proven strategies to help you use direct mail to encourage use of your website and to collect opt-in email addresses for future communications. REACH3 also partners with some of the largest healthcare web content and web portal providers to integrate your CRM strategies into a comprehensive and integrated electronic communication platform.

Hosted PURLs

Personalized URLs (or pURLs) are an exciting and cost-effective way to integrate a campaign using both printed and electronic media. Through the personalization capabilities available with digital variable printing, the recipient of a direct mail piece is encouraged to visit a website that uses their name (pURL) in the web address (for instance, www.johnsmith.xyzhospital.com). When the user types the pURL into a web browser, they are taken to a customized “landing page” or micro-site that contains content specifically for them (based on profiles seen in the CRM system). Once at the micro-site, the consumer is encouraged to provide an email address that can be used for future communications. pURLs are easy to set up and have proven to have outstanding response rates and return on investment.

New Patients Program

REACH3 offers a New Patients Program as a patient retention strategy and a way to increase utilization of profitable services by your best patients. Once a new patient who is a profitable payer is recognized in your application, it will trigger a communication thanking them for choosing your system. The patient could be a new mover, changed providers or perhaps hasn’t shown up in your utilization data in recent years. Showing these high-value patients your appreciation and letting them know that you care about their health is a powerful message. Given the lifetime value of a patient, this program will maximize the opportunity to begin a two-way conversation that will translate into a profitable long term strategy.

How do I engage new patients?
First, learning more about new patients’ communication preferences and areas of interest can establish a trusted relationship. Using a personalized URL can help you learn how to communicate with patients (email vs. mail) and the topics they want to learn more about. Using a Health Risk Assessment (HRA) is another tool that can be used to mine more information. REACH3 can append answers to new patients’ files and then use their responses to trigger relevant communications

What types of campaigns should I do?
Once you learn more about new patients’ interests and propensity to need certain services, work with your account manager to establish a program. For example, a magnet with key contact information may be a useful trigger, sending content about your programs such as cardiology, orthopedics, screenings and other information is a way to show the breadth of services offered.

Online Health Risk Assessments

Online Health Risk Assessments (OHRA) are another great tool to enhance your direct marketing strategies, collect email addresses and other pertinent information about consumers in your market area and provide real value to patients and non-patients. Direct marketing campaigns using pURLs can be used to drive traffic to the OHRA. Customized logic and event trigger communications can be set based on answers to questions in the OHRA. For instance, a woman may be asked “when was the last time you had a mammogram,” and if the answer is “more than one year ago,” a special mammography offer can be sent electronically to these users. REACH3 can work directly with your OHRA provider to integrate this data into the CRM system and incorporate the OHRA into your marketing strategies.

Digital Variable Direct Mail

The support and strategy teams at REACH3 are experts in direct mail and can provide strategic direction on design, printing techniques, postal regulations and the exciting capabilities of digital variable printing. Our integrated web-to-print solution allows our clients to execute CRM direct mail campaigns online in a matter of minutes. We have established relationships and preferred pricing with many of the largest printers across the country, or we can work with your preferred local printer. Our capabilities include segment-of-one newsletters (MyNewsletter™), letters/envelopes, postcards, duo- and tri-panel self-mailers and much more.

Our solutions leverage the capabilities of digital variable printing (DVP). With DVP, images, text and other content are dynamically pulled from the CRM system and printed on the direct mail piece for customization and personalization. Our experience shows that when used correctly, DVP dramatically increases response rates to direct mail. Additionally, studies from the Direct Marketing Association have shown that DVP can provide double digit increases in response rates over traditional direct mail printing methods. Our clients also benefit from our preferred pricing relationships with national printers, so the cost for DVP with REACH3 is much less than our competitors.

New Movers

Be the first to introduce your brand to the newest prospective patients…New Movers! As New Movers convert into prospective and current patients, you can begin communicating with them on an ongoing basis to build a strong relationship. Adding a pURL or an Online Health Risk Assessment to the program can help your organization learn more about the recipients. A variable map can be also be integrated into the campaign to show newcomers where to locate your services.

You can access the following types of New Movers through our program:

• New Movers who are new to your service area
• New Movers who are already in your service area and have relocated

Once it’s set up, your New Movers program is automatically triggered to run monthly from the CRM system.

Analysis Tools

The REACH3 CRM system provides integrated analytical and data visualization tools to view your patients, non patients and other key metrics in the database based on your parameters. Integrated mapping software (through our partnership with Google Maps^®) allows you to view your data geographically. These tools, along with standard metrics and reports, are all accessed securely through an easy-to-use web browser and interface.

Campaign Planning – The analytical tools allow insight into the demographic characteristics of actual patients for a service line to determine promotion opportunities. Location mapping of these patients helps identify better ways to plan mass media buys by determining where users live, their media preferences and common demographics.

Demographic Profiler – Integrated into the REACH3 solution is an easy-to-use report generator showing a breakdown of the demographic characteristics of the individuals and households in a geography that you define, including 5-year forecasts.

Household Spending – Another easy-to-use report generator allows you to estimate market potential for specific products and services, including health care, health insurance, medical supplies, and pharmaceuticals. Would you like to see the potential for lab tests and x-rays in your market and which demographic groups are higher-than-average purchasers? This tool will provide quantifiable data to make estimates of market potential for specific healthcare products and services to help guide your strategic planning, media buying and creative concept development.