REACH3’s CRM marketing solution partnership with Trinity Health has proved to be of great value, and has been an important contributor to helping us achieve – and in fact exceed – our original targets for volume growth and economic performance. The quality of the REACH3 product, along with the technology, and account management services has been consistent and thorough from the outset. Consequently, REACH3 enjoys a high level of corporate and ministry organization (i.e. individual hospital) support and I recommend their products and services to healthcare enterprises interested in advancing their CRM marketing strategy.

• Preston Gee, Senior Vice President, Strategic Planning & Marketing, Trinity Health

“REACH3 is a wonderful partner. They consistently exceed our expectations and provide us with a high level of support and guidance. Our account manager is extremely knowledgeable about healthcare, Customer Relationship Management and marketing. She actively leverages this expertise to help us maximize our resources. REACH3 is an extension of our team and has been a dream to work with.“

• Anne Bogen, Digital Services Director, Dean Health System

“We evaluated many healthcare CRM partners and REACH3 was a clear choice for us. They tailored a solution to meet our unique needs and provide us with great support. They offer the best overall value out there today. REACH3 is ahead of the curve and we would choose them again in a heartbeat.”

• Mark Rothwell, Vice President of Marketing & Communications,
  Dean Health System

"REACH3 is a true partner in helping us to achieve our CRM goals. They are very responsive to work with and have a high level of expertise. The CRM application is easy to use and allows me access to information that I need as well as a web-to-print solution for all of our campaigns. With this tool, marketing can be the hero of the organization. It feels like they have given us a magic wand!"

• Catherine Kennebeck, Administrative Director
  Virginia Mason Medical Center, Seattle, WA

"Battle Creek Health System had been using all of the traditional marketing communications strategies until we were introduced to the Customer Relationship Marketing (CRM) strategy. At first it seemed kind of clumsy as we moved out of the past into the future of targeted direct mail. We soon discovered that having the ability to target our marketing communications with CRM to individuals who were likely to use a specific health care service line was an excellent new tool. We also have the ability to speak to individuals by name and design the creative direct mail piece with the age and gender of the individual as variable images. This is an excellent marketing tool for health care to tell its story and attract new business."

• Tom Garnett, Graphic Communications & Marketing Manager
  Battle Creek Health System

"We currently utilize Reach3’s CRM product to promote our highest “value” service lines, those with the greatest potential and/or position and profitability.  As a result of the current economic environment we have seen declining volumes, reduced capital and a greater emphasis on strategy.  Reach3 has helped us to address each of these areas through targeted marketing.  Payor mix shifts has also intensified and become more and more problematic, however for those campaigns initiated through CRM we have been able to limit these shifts.  Support is extremely important to us.  Our Account Manager has quickly addressed any questions and or issues we have encountered. "

• Sheree Esser, CRM Manager - Trinity Health

“The changes to version 3 were a solid addition to an already feature-rich application.  REACH3 listened to our input, and it was reflected in the changes to the reporting output features.  We look forward to working with this upgrade."

• Lisa Rist, Manager, Market Research, Duke University Health System

“I love your product. How amazing.”

• Family Practice, CO

“A piece of cake to use.  On the edge of perfect.”

• Hospital System, NY

“My boss spends 2 days every month working on a new mover campaign, and now I can do it in 10 minutes. I’m a hero!”

• Hospital System, WY

“We’ve been looking to targeted marketing for a while, and CRM Launch is a perfect solution.”

• Hospital System, WY

“REACH3 offers one of the most unique and innovative products available. It’s one of the best kept secrets in the healthcare industry. MyPracticeBuilder™ was built just for MGMA members to attract the right prospective patients that any medical group needs to grow.”

• Steve Hellebush, Chief Operating Officer, MGMA

“The event was great! We had over 200 people, many new patient leads. There were many people who brought the new mover postcard with them to the event.”

• Multi-Specialty Practice, NY - Used REACH3’s CRM application to promote an open-house, where people that recently moved into the area could meet the physicians

“Driving practice growth is the REACH3 sweet spot.  Their analytics have proved to be exceptional – to the point where GE Healthcare has begun using them as a provider of insight into national and local markets. The quality of the databases is without equal. Here at GE Healthcare, our experiences with customers using this product has been strong. Without exception, each customer whom we interviewed is thrilled with the product, and has seen strong results.”

• Rob Kullis, Marketing Director, GE Healthcare, January 2009

“We’ve tried mass advertising, but you end up wasting so much on people that don’t really need your services. To know that our communications are going to people that will value them is great. MyPracticeBuilder™ is a dream come true.”

• Pediatric Practice, GA

“REACH3’s follow-up and level of customer service is superb and I appreciate the way they become a “partner” in the project.”

• Women’s Health Clinic, CO

Awards

Health Leaders Award

Trinity Health with REACH3
Mammography Mailing
May 2008

Campaign Objectives:

• Partner with Reach3 to develop a targeted and measurable direct mail campaign through CRM.
• Increase downstream profitable volume in oncology services, specifically breast cancer.
• Generate controllable, profitable volume to mammography.
• Highlight distinction of hospital’s all digital mammography services.
• Support the hospital’s position of leadership in the community.
• Developed a data-driven, direct mail piece to prompt the target audience to take action.
• Utilized a highly-effective direct mail list comprised of patients and prospects with a higher propensity to need mammography services, were more likely to take advantage of screenings, and to have the ability to pay for services.
  

Results and ROI

Patient Mailer
Drop Date: 6/5/07
Time frame 6/10/07 to 3/19/08.
19,891 patients contacted,
2,571 responded,
12.8% response rate.
$4,508,125 total revenue earned

Prospect Mailer
Drop Date: 9/25/07
Time frame 10/1/07 to 3/19/08.
19,958 prospects contacted
414 responded
2.1% response rate.
$1,140,782 total revenue earned

Overall Results:
7.5% response rate
$5,648,907 total revenue

$29,488, marketing costs
$112,657 net profit (before deducting marketing costs)
282% total return on marketing investment